One of the questions I am often asked as a professional Internet Marketer is “How do I get my websites to rank high in the search engines…?” Unfortunately, there isn’t any one “quick” fix. It’s not the most difficult thing in the world to do but you’re going to have to put in a little elbow grease if you want to see the fruitful results.
First off… If search engine positioning is something you are serious about then you won’t be able to use your companies replicated site as your platform. Search engines view these sites as duplicate content and give them very little notice. They do get ranked, but they usually don’t hold it for very long as it’s really hard to employ any productive SEO tactics with the minimal amount of control that you have.
You’re best bet is all of the following.
- A: setup your own blog/website
- B: submit content for syndication.
- C: build backlinks to your blog/website
Setting up your own unique website or blog is incredibly easy now-a-days and you can be up and running within
minutes with purchased and even free software. For the techno challenged a blog is the way to go as these are pretty much “turn-key”.
I must warn you before we proceed… If you don’t enjoy writing then getting search engine traffic to promote your MLM opportunity is going to be an uphill battle.
Here’s Why:
Search engines (Google, Yahoo, AOL, MSN) are looking to rank websites or pages that are providing valuable, unique content that their searchers will find useful. For this reason alone it discounts most replicated distributor sites because they are NOT unique, they may provide some great content, but thousands of other sites provide the exact same content word for word… The search engines primarily ignore these sites.
By establishing your own blog or website you are creating a channel where you can share your own individual thoughts and ideas with the Internet audience. Writing your own content ensures that it is unique and search engines will love it. You can post these articles on your own blog, website or submit them to content directory’s like MLMArticleDirectory.Com or EzineArticles.Com and there are literally thousands of others.
The problem many network marketers struggle with is what they should be writing about. Don’t sweat it… there are thousands of ways to write about your MLM opportunity or it’s products. Starting with you…
“The 5 Biggest Reasons I Started My Own Home Business”
That’s the title of your first article… Write out the 5 reasons you decided to start your own home based business. Don’t use it as a commercial for your company use it as a commercial for you. In 500-600 words total explain the 5 different reasons. This is an article that other readers may be able to relate with. Whenever you submit content for syndication you are given the opportunity to create an authors box at the end of your article. This is your chance for a commercial.
“Jane Doe has been a home business entrepreneur for the last 6 months. After looking at many different opportunities she finally chose XYZ company because of their phenomenal products and distributor training. Find out you can start building your home business today.
Now… This is where I am going to get a little technical with you… And explain something called “Anchor Text” this is critically important to make sure that your articles get picked up for the keywords and searches you intended for.
Anchor text is the text that is displayed for a clickable link… for example www.mlmarticledirectory.com is a clickable link… MLM Article Directory is also a clickable link leading to the same place but with the anchor text “MLM Article Directory” This little bit of text is primarily the very first thing a search engine is going to see and take into account when they follow a link to spider your site. So remember when you are creating links in your authors box and/or articles themselves that you always use link anchor text that is targeted for the keywords you want to achieve ranking for.
In addition to your anchor text the “Title” of your articles and/or blog posts must be again be reflect exactly the keywords you wanted to achieve ranking for. So for the above article example I have given you…
“The 5 Biggest Reasons I Started My Own Home Business”
This was your article blog/post title notice how it has the keyword “Home Business” tucked in there..? This is what I am talking about… Now for the authors box…
“Jane Doe has been a home business entrepreneur for the last 6 months. After looking at many different opportunities she finally chose XYZ company because of their phenomenal products and distributor training. Find out you can start building your home business today.
Notice how I’ve made two clickable links that both include the anchor text “Home Business”…? This are links that the search engines would probably deem important for the keyword “Home Business” and would take note of them as such. The more links with the anchor text “Home Business” you have pointing back to your site from your articles and content distribution the higher up the search engines you will rank. It’s a simple concept really… And one that anyone can employ for them if they spend a little time each week to write and submit a new piece of content to your blog or an article directory. This method costs you nothing but time and after a few weeks, to a few months (depending on the frequency you write articles) you will be able to start seeing the results from your efforts and your site and or articles will start appearing within search engine results.
