Traditional Network Marketing Guru’s tell you to talk to your warm market early and often. The logic behind this process is that people in your warm market already trust you; they value what you have to say and will try your products or join your business opportunity, based on your say-so. It’s a lovely concept, but not a very profitable one. There is major flaw with trying to convince family and friends to join your business opportunity that no one really talks about. Your warm market wasn’t looking for a business opportunity. They were minding their own business, being family, and along you come “ excited by your new business “ bursting at the seams to tell someone, convince someone, and sponsor someone!
Your excitement might convince a few and it might not. Your logic, your presentation and your passion might also convince a few. And it might not. Standard statistics show us that of your list of 40 people, you might convince 1 or 2 to join. That’s 0.05 percent. If you are really good, you might convince 0.10 percent. That would be 4 people. Not a very high conversion rate. And sadly, most network marketer’s quit before they get any kind of momentum going and residual income coming in each month because they are looking in the wrong place for their business partners. The people that fail in network marketing then go on to tell anyone who will listen that network marketing is hard, it doesn’t work or any number of untrue things. Former network marketers are the worse critics of the business.
Did you know there are 80,000 people searching the Internet EVERY MONTH, looking for some way to quit their job, fire their boss, get more money, work from home, improve their financial health or just earn $500 a month extra, online.
You read that number right… 80,000 people searching per month. If you could tap into that group of people, do you think you could convince a few of them that your business opportunity is worth a look-see? If you were talking just to people who were actively searching for a solution, what do you think that would do to your conversion rate? (Conversion rate is the number of people that join divided by the number of people you talk to)
Well, you can turn the Internet into your personal warm market and do just that. You can position yourself so that people who are looking for a solution, find you. (The process of sending traffic to a site that asks for the surfer contact info is called lead generation. Your options are to buy leads or generate them yourself, can you guess which one pays BIG dividends?) Now, I am not going to lie to you here, it takes some work. It takes consistent action on your part, and it takes a plan. There are also a few skills involved, either personally, or outsourcing some of the work. But, stay tuned and I will teach you, one step at a time, how to turn the Internet into your personal warm market.
The 10,000 Foot Overview
- Build a website
- Drive traffic (web surfers) to it
- Capture contact info
- Build a relationship (trust) with them
When you break it down, that’s how simple it is. Now, you might be thinking… “I don’t know HTML and can’t build a website†or “How the heck do I “drive traffic†to the website?†or “How do I build trust with people I have never met?â€
These are valid questions, but during the course of these lessons, I will show you exactly how. Step-by-simple-step. No experience required. If you can send and receive an email and watch a video, I can show you everything you need to do.
Continue with Part 2
