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Feb

SEO Love With Internal Linking

Posted by Cenay Nailor | Published in SEO (Search Engine Optimization)

Recent articles on my main blog have focused on the organic traffic you want from the search engines, and how to get it. I hope you have been following along.

Today, I want to show you a shortcut.

I say *show you*, because this little tip is best understood with a video where I can show you click by click and step by step exactly what to do. I reference a couple of sites in the video that will be linked under the video.

Just to recap the basics of SEO and inbound links though, you should understand that Google counts each inbound link to your post or page as a sort of *vote*. A pledge of support or an agreement from your peers (niche partners) that your content is relevant to the topic at hand.

more-eyes

However, a little known fact is that links from your blog also count as votes. Now, all this is just from an SEO standpoint, but there is another benefit to all this internal linking.

More eyeballs.

That’s right. Your visitor finds something he or she likes and clicks to go read the rest. At that point they have demonstrated their willingness to *consume* your content. Great!

Now give them more.

This video will show you two additional techniques to keep their interest, deliver exactly what they want, and get a little search engine love in the process.

It’s a win-win for you.

View Full screen video in a new window (800×600)

To sign up and get the Zemanta Wordpress Plugin or Firefox Browser addon, visit Zemanta here.
To read more from Carol Hansen, check out her blog FromMyKitchenTable.com here.

Reciprocity and SEO (CenayNailor.com)
Blog More Effectively With Zemanta (bloggingot.com)
Zemanta Spreads To Safari, Chrome, Opera (mashable.com)
Enhance your emails and blog posts with Zemanta (read2know.com)

Ready to start your Nussentials business from home and need a good Internet mentor? I am here to help.

Cenay Nailor : MLM and Blogging Coach

928.978.1919

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Jan

Nussentials Is Doing Their Part

Posted by Cenay Nailor | Published in Nussentials Info

Most people are good people. They want to help.

They watch with pain in their breasts when the commercials come on that show the suffering of the innocents who’s only crime is being born to people unable to provide for their basic needs.

Despite wanting to help, many aren’t in any position to send money or aid to someone else when putting food on the table and dealing with the rising costs of fuel are taking such a toll on their own family.

The company I represent has helped me break through both barriers. I now have extra money for my family thanks to Nussentials, and I am helping others in need, at the same time. Nussentials has taken an active role in reducing the number of kids that go to bed hungry each night.

Phil Mim’s has made it his mission to feed millions of kids with direct revenues from the sale of his revolutionary stabilized rice bran products. As representatives responsible for generating those sales, this means that we get to help.

I sleep better knowing I am doing my part to help.

Click Here To See More About The Nussentials Opportunity

If you don’t want a home based business right now, but are interested in the products and the fabulous results our customers are getting, then click this link: Nussentials Products Are Changing Lives

| 2 comments

Jan

Network Marketing, The Real Problem

Posted by Cenay Nailor | Published in Guest Spots

It never ceases to amaze me the extreme polar views on the topic of network marketing and MLM. Some people are passionate about it in the extreme, and there are even top celebrity authors like Robert Allen, Mark Victor Hansen, and Robert Kiyosaki doing it and advocating it. Yet, in many circles, you might as well declare yourself a leper as admit to being in network marketing.
So, what is the problem with MLM and network marketing?

Maybe it’s the pyramid structure? But you can’t really take issue with the tiered compensation structure—almost every large sales organization in the world has that. Salespeople get commission, and sales managers get overrides or bonuses on top of that, and sales directors on top of that, and VPs on top of that.

Or maybe it’s the fact that you have to pay to participate in it? But that can’t be it—that’s a standard franchising model. And I assure you, the franchise fee of most traditional franchises dwarf the sign-up cost of any MLM program by comparison.

Now certainly, there are illegal pyramid, or “Ponzi”, schemes. This is where the money is all being made off of signing up other people, with little or no real product ever being delivered. But in spite of whatever perceptions people may have, the fact is that Amway, Excel, Meleleuca, PrePaid Legal, USANA, and many others have sold millions upon millions of dollars of products to happy customers, many of whom are NOT also reps. So, there may be a perception problem here, but if so, the perception is out of line with the reality.

But surely the bad reputation MLM’ers has some more basis in fact than the occasional illegal pyramid scheme?

The real problem with MLM is not MLM itself, but some of the people it attracts. Network marketing is just a business model, and it really amounts to “micro-franchising”. Its upside is that it has a very low cost of entry, with the potential for exceptional revenue, and there are those who achieve that.

But those same things that make it attractive make it attractive to many who are NOT really qualified or prepared to become business owners. The salient characteristics of MLM make it attractive to people who:

have not done well in their business or profession and have little money saved up to invest
have no previous experience owning or running a business
have no previous experience in sales
have little or no experience developing business relationships other than that of employer/employee/co-worker
are not satisfied with their current level of income
have unrealistic expectations of the amount of work involved compared to the revenue realized

Don’t get me wrong—I’m not saying that there’s anything wrong with any of these things, or that this describes even a majority of network marketers—only that it describes a disproportionate number of network marketers, and that many of them never do anything about it.
As a result, many network marketers end up:

over-selling the opportunity
inappropriately discussing business in social situations
coming across as desperate
over-focused on new recruits and neglecting existing customers as a result
being either inaccurate or deceptive when talking about their business

Again, I’m certainly not saying that this describes a majority of network marketers, but it does describe enough of them to tarnish the reputation of the rest. To pre-judge someone based on the basis of a small minority of people in that group is horribly unfair, but we must realize that most prejudices have some basis in reality, even if it has been distorted.
So what’s the solution?

There’s a first time for everything. And network marketing/MLM is a great opportunity for people to have their first business, their first sales role, etc. My point is this—recognize it for what it is: it’s a business, and you are a business owner. And if you’ve never owned a business before, if you’ve never done sales before, if you’ve never networked before, you need to learn about how to do so, not just from the network marketing/MLM experts, but from established experts in those fields.

Network marketers who are serious about building a business should be reading and learning about business fundamentals, the latest sales and marketing techniques, strategies for networking and business development, etc., not just swapping tips at your team’s weekly or monthly meeting. Act like a small business owner, and people will treat you like one.

Source: Entrepreneurs.About

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May

MLM Opportunity Search Engine Optimization (SEO) Strategies

Posted by Cenay Nailor | Published in Branding Yourself, Guest Spots

One of the questions I am often asked as a professional Internet Marketer is "How do I get my websites to rank high in the search engines...?" Unfortunately, there isn't any one "quick" fix. It's not the most difficult thing in the world to do but you're going to have to put in a little elbow grease if you want to see the fruitful results.

First off... If search engine positioning is something you are serious about then you won't be able to use your companies replicated site as your platform. Search engines view these sites as duplicate content and give them very little notice. They do get ranked, but they usually don't hold it for very long as it's really hard to employ any productive SEO tactics with the minimal amount of control that you have.

You're best bet is all of the following.

A: setup your own blog/website
B: submit content for syndication.
C: build backlinks to your blog/website

Setting up your own unique website or blog is incredibly easy now-a-days and you can be up and running within
minutes with purchased and even free software. For the techno challenged a blog is the way to go as these are pretty much "turn-key".

I must warn you before we proceed... If you don't enjoy writing then getting search engine traffic to promote your MLM opportunity is going to be an uphill battle.

Here's Why:

Search engines (Google, Yahoo, AOL, MSN) are looking to rank websites or pages that are providing valuable, unique content that their searchers will find useful. For this reason alone it discounts most replicated distributor sites because they are NOT unique, they may provide some great content, but thousands of other sites provide the exact same content word for word... The search engines primarily ignore these sites.

By establishing your own blog or website you are creating a channel where you can share your own individual thoughts and ideas with the Internet audience. Writing your own content ensures that it is unique and search engines will love it. You can post these articles on your own blog, website or submit them to content directory's like MLMArticleDirectory.Com or EzineArticles.Com and there are literally thousands of others.

The problem many network marketers struggle with is what they should be writing about. Don't sweat it... there are thousands of ways to write about your MLM opportunity or it's products. Starting with you...

"The 5 Biggest Reasons I Started My Own Home Business"

That's the title of your first article... Write out the 5 reasons you decided to start your own home based business. Don't use it as a commercial for your company use it as a commercial for you. In 500-600 words total explain the 5 different reasons. This is an article that other readers may be able to relate with. Whenever you submit content for syndication you are given the opportunity to create an authors box at the end of your article. This is your chance for a commercial.

"Jane Doe has been a home business entrepreneur for the last 6 months. After looking at many different opportunities she finally chose XYZ company because of their phenomenal products and distributor training. Find out you can start building your home business today.

Now... This is where I am going to get a little technical with you... And explain something called "Anchor Text" this is critically important to make sure that your articles get picked up for the keywords and searches you intended for.

Anchor text is the text that is displayed for a clickable link... for example www.mlmarticledirectory.com is a clickable link... MLM Article Directory is also a clickable link leading to the same place but with the anchor text "MLM Article Directory" This little bit of text is primarily the very first thing a search engine is going to see and take into account when they follow a link to spider your site. So remember when you are creating links in your authors box and/or articles themselves that you always use link anchor text that is targeted for the keywords you want to achieve ranking for.

In addition to your anchor text the "Title" of your articles and/or blog posts must be again be reflect exactly the keywords you wanted to achieve ranking for. So for the above article example I have given you...

"The 5 Biggest Reasons I Started My Own Home Business"

This was your article blog/post title notice how it has the keyword "Home Business" tucked in there..? This is what I am talking about... Now for the authors box...

"Jane Doe has been a home business entrepreneur for the last 6 months. After looking at many different opportunities she finally chose XYZ company because of their phenomenal products and distributor training. Find out you can start building your home business today.

Notice how I've made two clickable links that both include the anchor text "Home Business"...? This are links that the search engines would probably deem important for the keyword "Home Business" and would take note of them as such. The more links with the anchor text "Home Business" you have pointing back to your site from your articles and content distribution the higher up the search engines you will rank. It's a simple concept really... And one that anyone can employ for them if they spend a little time each week to write and submit a new piece of content to your blog or an article directory. This method costs you nothing but time and after a few weeks, to a few months (depending on the frequency you write articles) you will be able to start seeing the results from your efforts and your site and or articles will start appearing within search engine results.

Carl Sorensen - Author MLM Article Directory

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May

MLM Success – Stop Whining Start Working

Posted by Cenay Nailor | Published in Guest Spots

By Chris Kosman
Chris Kosman writes about MLM in his blog MLM SPOT. A site dedicated to every Network Marketer seeking the right knowledge to build his business.

Are you in MLM or direct sales and frustrated with how slowly your business grow? Do you get angry for not having the desired success in network marketing and are you constantly searching to find what to blame for not making the money you want from your marketing efforts?

Well, you don’t need to search any further. It is yourself that got you into that position and if you want to improve your position and the results you get you have to stop whining, or try to find someone to blame for your failure. It is not the company’s management, or product, nor the whole multi level marketing industry, or your prospects that hold you back from success.

The way your MLM home business progress is a result of the time and effort you put into it in order to make it work. If you neglect your responsibilities no one else is going to recruit or make the sales for you. There is no secret for getting your favorable outcome from your network marketing program. You just need more advertising and prospecting.

Provided that you have the basic training for promoting, all you need is to scale up your efforts after you first examine the current results you are getting from marketing your business and cut the “fat”. That’s right, roughly only a 20% of your actions are responsible for the 80% of your results as the Pareto principle states. If you want to stop being an MLM failure you have to identify what is working best and do more of it.

Whether you are relying on Google advertising, blogging, affiliate prospecting systems, or web 2.0 online tactics for promoting your multilevel marketing opportunity, you have to examine and analyze the effect they have on your business. Once you know it concentrate and start working harder and more hours on doing the one single thing that gives you the best results.

But in order to move to that direction you have first to get rid of the attitude of trying to find a scape goat for not having the MLM success that you are dreaming. You need to turn to an action oriented person that accepts his mistakes, learn from them, and go out and do it right this time.

This Guest spot brought to you by Chris Kosman.

The route to your MLM Success passes from our blog. Training and knowledge that can help your multilevel marketing home business reach the next level.

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May

White Hat SEO verses Black Hat SEO

Posted by Cenay Nailor | Published in SEO (Search Engine Optimization)

I am not going to lie to you. White Hat SEO is harder than Black Hat SEO. Period. But while a black hat technique might get you ranked really quickly for a popular keyword, it can just as easily get your site banned by Google.

Maybe not today. Maybe not this year. But it will happen.

And if you are depending on those organic visitors to bring in your revenue, what happens to you if those visitors disappear overnight? It happened to one site run by Brad Fallon. No, his site wasn’t into black hat techniques, but a change at Google on the search methods caused his site to fall off the organic listings overnight. Although Google brought his sites back after a while, the lesson Brad learned that dreadful day have stayed with him, as you can imagine.

Build solid. Build consistently. Build right.

Don’t be tempted into the black hat camp for quick returns when you have no idea what the costs associated are. For example, don’t be tempted to stuff keywords in a font color that matches your background so visitors don’t see it by the search engine spiders do. That’s black hat.

Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:

Breaks search engine rules and regulations
Creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site
Unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.

You achieve SEO rankings and organic traffic because you put in the work to analyze the competitive landscape, do thorough keyword research, write effective, usable, SEO friendly web copy. You get good results when you have the correct structure to your small business blog, with proper internal linking and categorization of content. Natural listings happen with you find the right sites to get backlinks from. These are the powerful steps necessary to achieve authority with the search engines.

Black Hat SEO Techniques To Avoid

I list these techniques not to teach you black hat SEO, but to show you what to avoid at all costs.

Keyword stuffing: Packing long lists of keywords and nothing else onto your site will get you penalized eventually by search engines.
Invisible text: This is putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders. Again, not a good way to attract searchers or search engine crawlers.
Doorway Pages: A doorway page is basically a “fake” page that the user will never see. It is purely for search engine spiders, and attempts to trick them into indexing the site higher.

Black Hat SEO can be tempting. After all, these tricks actually do work, temporarily. They do end up getting sites higher search rankings, that is, until these same sites get banned for using unethical practices.

It’s just not worth the risk. Use efficient search engine optimization techniques to get your site ranked higher, and stay away from anything that even looks like Black Hat SEO.

SEO: Backlinks Are Your Blog’s Life-Blood (secretstowebsuccess.com)
SEO: 8 Things Your Blogging Habits Should Include (secretstowebsuccess.com)
SEO: The Two SEO Factors You Must Master (secretstowebsuccess.com)
Black Hat SEO: A Reader Question Answered With Matt Cutts Video (cutewriting.blogspot.com)
Black Hat vs. White Hat SEO Tactics (crystalware.wordpress.com)

| 1 comment

Aug

3 Ways To Avoid Information Overload

Posted by Cenay Nailor | Published in Training

by Cenay Nailor

Do you ever feel like if you learn/see/hear one more thing, you brain will start leaking out of your ears? Welcome to Information Overload .

I feel your pain.

I keep hearing from all the trainers, coaches and guru’s that it’s simple . And they each list “everything” you should do to be successful.

And guess what? Their lists don’t match!

Each trainer/coach/guru lists 5-9 things you MUST do to be successful online. How do you know which is really the one that you need to do?

Well, frankly, it’s gonna depend on you. I know that wasn’t what you wanted to hear, but dang-it, it’s the truth and I promised you truth above all, right from the beginning. It’s going to depend on your goals, the results you are expecting and the method you choose to give you those results.

But I digress. We are talking about how to avoid information overload.

It’s a matter of mindset, discipline and habits. When you are first starting out with a new “prospecting” method like using the Internet, you need to do some research, explore your options and then pick one .

Notice I didn’t say buy every book or product out there to teach yourself, nor did I say read only one . You do need an overview of what’s possible. And you need to know who is doing it successfully. But in the end, you need to choose one thing and then master it. Test it. Track it. Apply it. Study it. Don’t move onto the next “method” or “process”, until you have the first one “down pat”.

Trust me, I know it will be tempting to spend all your time researching, buying books that promise you 3 simple steps to financial freedom or listening to training calls from marketing guru’s morning, noon and night. But do you know why it will be tempting? Because if you are still researching and studying, you aren’t doing .

If you aren’t doing, you aren’t failing. Can you say “comfort zone”?

Listen, the number ONE reason you will succeed in this (or any) business, isn’t the marketing method, or the capture page, or the autoresponder (although these are all important pieces of the puzzle). No, the number one reason you will succeed, is because you took action. Massive action. Focused action. And you can’t do that if you are still chasing the hype.

There are thousands, no – tens of thousands of people on the Internet today, all hawking their “get rich quick” products, books and training courses. Each one promises you that you can quit your day job, fire your boss and retire in 1 year.

Tell me . . . in your heart . . . do you really think that is possible?

Nope, me either.

Success requires work. Anyone who tells you they have a system you just have to join to be massively wealthy overnight is flat out lying to you. But, I digress again. Sorry for the rant.

To Avoid Information Overload

1. (Focus ) Train yourself to look at one thing at a time. For example, if you are building a list using free traffic techniques, focus on that. All your efforts should be on that one thing until you can do it in your sleep.

2. (Consistency ) Train yourself to be consistent. You can’t succeed doing something only when you have extra time , or when everything else “pressing” is done. Allocate [X] minutes/hours per day for that task, and do it. No matter what.

Not doing it is only hurting you.

Don’t let obligations to others short-change you . If you are spending all your time doing something for someone else, who is growing your business? Short Answer? No one .

3. (Action ) Train yourself to be action oriented. If you are lying awake at night and an idea about how to do (better) what you are trying to do flitters across your brain, do it. The very next day. Take action. Even if it’s wrong action, it’s still got value to you, especially if you are tracking and testing like you should be. It is teaching you what doesn’t work .

You should have noticed that all three things I listed involved the word “Train “. That’s not an accident. You control your success or failure. No one else. Do you want it? Then train for it.

Alright, this post turned into a kind of a rant, and I am sorry about that. I just get so frustrated when I start mentoring someone and they come to the “table” with 43 eBooks, 14 DVD’s and 29 CD’s but not one single “action” under their belts.

I blame it on Information Overload.

Cenay Nailor is an Expert Internet/Affiliate/Network Marketer who hates rejection and chasing dead-end leads. To learn more about how she completely stopped having hotel meetings, home parties and *bump into’s* and still grew a lead database of over 400 prospects while generating over $3,000 in less than 30 days, even though no one joined her business, click this link ==> Cenay Nailor – Online Success Coach