Hey, it’s all a part of the service!

See, I talk about branding yourself, getting blogs and websites that help raise your credibility, and the importance of *putting yourself out there*. But most new Nussentails rep’s don’t know where to start.

That’s where I come in. Let me give you an example. Sallie Roberts is in my organization. Actually, she is my upline! But Sallie got the message when I talked about personal branding and the importance of your *prospects* being able to find you on Google. So, Sallie wanted a blog.

I helped her set one up. In fact, I helped her set up two!

One, is a personal/business blog called Sallie Roberts Explains and is a push button place to publish her thoughts and ideas.

The second is a Soy Candle specific blog, where she shares her experiences with making Soy Candles with the Candle Making Kits offered by Nussentials.

As I said before… all a part of the service. Are you considering Nussentials as a way to earn extra income? Ready or willing to quit your day job and devote yourself to a new business? Or just want to get started part time and help fund the vacations?

Either way, I can help.

Since I spend so much time training and working with my downline, I can only take on 10 new representatives this month, but if you want to be one of them, use the Contact Me button at the top of the page and let me know why I should consider you.

Each new representative I agree to work with, will get access to all my online training, blog setup, instructional videos and personally branded materials designed to help with your prospecting.

Ready to do something for yourself that will have long lasting and profound effects? Contact me today.

If you’ve ever wanted to know what a "definitive" course on recruiting looks like, and what it contains, then check out the description I put together for you below.

Or, finding out who you want to “talk” to.

Customers are the lifeblood of your business, despite what you may have heard to the contrary.

Having retail customers means you don’t have to “go out of pocket” for your product points. Not having to go out of pocket means you can take some time to build up your business, without pressure. If you can’t get paid because you can’t afford to buy your product requirements each month, how likely are you going to be out there recruiting? How long do you think you will last? Gather customers early and often. Remember, this is where your “residual” income comes from. Since customers are so important to your success, we will cover a capture system for product customers first.

Before you can build an effective “capture system”, you need to know whom you are trying to reach. To help you with determining your “who”, ask yourself these questions:

• What is it about Nussentials that first grabbed you?
• What was your first product?
• How did it make you feel?
• How do you feel about it now?
• How long have you used it?
• What results do you have that someone else might be interested in?
• What can you speak about with passion and credibility?
• What worked for you?

If you build your capture system based on what captivated you, you speak with more authority, more believability, and much more persuasion. People who are seeking these same results will perk up their ears and listen to what you have to say.

Let me give you an example from my personal experience:

My Mom is diabetic and has been for 35 years. Her blood sugar fluctuates wildly and all efforts to get it stabilized have met with failure, despite changing insulin types.

Blood sugar that gets too high or too low causes serious damage to her internal organs, decreasing her “longevity”.

There have been several times she went into a coma in her sleep! We would be unable to wake her and had to call 911 to have her taken to the hospital to get it back under control.

Sitting in the waiting room waiting to hear if they were able to bring her out of the coma were some of the worst memories I have. She has to draw blood and take her sugar levels about 10 times a day. Her poor fingers are like a pincushion and remain sore from all the sticks to get her blood. She has to wear socks to bed because the circulation in her feet is so poor. Danger of losing toes is a real threat she had to deal with every single day.

About 4 months ago, she started taking MORE! daily. Her next trip into the doctor surprised both her doctor and us. Her sugar levels were stabilizing. The high’s previous to taking MORE! were 600+ and she was experiencing that several times a month. The highs after starting MORE! didn’t top 350 and weren’t happening nearly as often. She has continued to take her sugar several times a day to monitor it, but the results so far are very encouraging.

The result she is happiest with?

The feeling in her feet has returned and circulation is back. She doesn’t have to wear socks to bed anymore! Her doctor told her she had never in all her years treating diabetics, ever seen that before!

Now, do you think if I addressed that niche, spoke from that experience, that I could get people having a similar problem to listen? And if I was careful and didn’t offer a cure, but rather an experience and the possibility that it could work the same way for them, do you think they would take the next step with me? Of course they would if they are diabetic or know someone that is.

Here is why… have you even been to an event or party, and run into someone with the same name? Isn’t there a bond immediately? Do you talk with that person? In the example about MORE and my Mom, I am calling a name. All those with the same name will perk up and listen. So, who’s name are you going to call?

Another example from my personal experience to help make the point:

I am single Mom, Grandmother of two toddlers (ages 3 and 1), entrepreneur and building my Nussentials business in my spare time. In other words, I am burning the candle at both ends. I work late into the night (3:00am), but the grandkids get up pretty early (5:00am some mornings).

In order to stay awake, I drink a lot of caffeine daily. Each morning, I would also have a RedBull. Sometimes again in the afternoon. Because of all the caffeine in my system, I would wake up repeatedly during the night, robbing me of the much-needed rest when I would allow myself to lay down. Without the proper rest, I needed caffeine to get through the day. See the vicious cycle?

I started drinking one ounce of Nussentials ALERT! in the morning and another at lunch time. I have energy all day long but come bed time, that’s when it got really good for me. I fell asleep faster, slept deeper and got more healing and rejuvenating rest. Even though I am only sleeping about 6 hours a night (on a good night), I feel better, more mentally clear than I have since I was in my twenties. So, I call the name of everyone who is burning the candle at both ends, who has trouble sleeping because of all the caffeine they drink during the day to stay awake.

You aren’t going to be able to address all the needs of all the people, don’t try. Nine out of ten people you speak to won’t be interested, get over it. Figure out what name you are, what name you want to call, and then research that market. Then, you are talking to the 1 of 10 that want to hear what you have to say.

Assignment:
Make a list of the things that Nussentials products have done for you or someone close to you. Figure out what name that is. Google words that you would search for if you were looking for that product. Keep a list of those words and we will compare it to the actual research step later.

Okay, you have a hosting account, you bought a really cool domain name and now it’s time to put up a capture page and start building your list. What’s first?

This article will cover some capture page basics. It’s not meant to be the be-all-end-all reference, but should be enough to get you started. Please note that like ANYTHING you do online, you need to test and track how it works. Only if you are testing and tracking your results will you know if it is working, and what needs improvement.

First, let’s discuss the “elements” that make up a successful capture page. While there are some exceptions to these rules, for the most part, a good capture page contains all of these elements.

The Pre-Head

This is the smallish text at the very top of the capture page. It is used to help identify your target market. For example, if you are promoting a weight loss product, a sample pre-head might be “Have you tried everything and nothing works?” or “Looking for an easy way to lose weight while you sleep”?

The pre-head is often called the pre-qualifier. If someone lands on your web page who ISN’T looking for a weight loss product, the pre-head quickly “qualifies” them, or rather UN qualifies them. They can move on in other words.

The Headline

Also called the “Ad” for your page, this should show them in easy to understand language the exact benefit they can expect if they continue reading and purchase your product or download your ebook/whitepaper — whatever your offer is.

Please note I said benefit, not feature. They didn’t surf to your page to find out about features, they are surfing because they have a “pain”, a problem they want to solve. They aren’t looking to spend $40 a month, they are looking for a solution. They will pay $40 a month to get that, but you have to sell them on the benefit of your product first.

I think it was Perry Marshall who said it best. (I am paraphrasing here…)

People searching for a drill, aren’t really looking for a drill, they are looking for a way to make a hole. The drill doesn’t matter, it’s the hole they care about. So, don’t advertise the horse power, amps and length of the cord, show them exactly how it will make the hole they want in less time with less effort.

The headline is the short answer to that. If the headline grabs them, and shows them a possible solution to their problem might be found if they would only continue reading, then they will.

The Sub-Head

A continuation of the Headline, the Sub-head allows you to add detail, ask a question, suggest an answer or just expand on what the headline is saying. This one is optional, but works well if the message supports the headline.

The Body

The body is where the benefits are listed (usually in “bullet” form), the call to action is located and a story is told. I say a story, because if you engage them in a story then they are more likely to get emotionally involved in the outcome. A story also “slips past” the automatic defense most people have when surfing the web… I call this the “Ad Blindness Defense”. If the story is good, and the reader can related to it, then you move from a “salesman” to an “advisor” in short order.

The body should ALSO contain bullet points. These are the short, easy to understand benefits they can expect if they buy your product/service or download your free ebook. These should also be benefits, not features. Remember, a feature is something that excites you as a business owner but does nothing for the reader.

Let me give you an example.

Let’s say your company is 12 years old and debt free. These are “features”. Why should the surfer care? He won’t, unless you can show him the benefit that a 12 year old company offers him, such as being there for years more to come so he can continue to get said wonder-product.

The Opt-In Box

Clearly, the most important element on a capture page. This element should be “above the fold” and clearly visible. By Above the Fold, I mean in the first 700 to 800 “pixels” of the web page. You don’t want the surfer to have to scroll to see this element, ever.

The Opt-In box should recap the reason for them to provide their name and email address. This should be a compelling reason. Privacy is a major concern for everyone these days and our “inboxes” are stuffed full daily by spam, offers and junk. No one wants more junk, including your reader.

So, the “offer” should be compelling. A reason for them to give up their name and email address.

I have read many “guru’s” on the subject of the “voice” to use on the opt-in box, and I think that most agree that while the web page itself is written in your voice, the opt-in box should be written in the readers voice.

In other words, something like “Yes Cenay, please send me this free report on how I can protect myself from the danger side effect of drugs used to treat my arthritis pain. Here’s my name and email address, please send that right away”.

The idea here is that the opt-in box is a way for your reader to acknowledge the benefits, “buy into” you sending him info and saying that he trusts you enough to handle that simple task.

The Submit Button

The last element we are going to talk about today is the submit button. This is the button they click to say “Let’s Go”. Again, this should be in the “voice” of the reader, not yours. For example, it should say something like “Send My Free Report Now”, or “Give Me Instant Access!”.

Most web surfers recognize a web button on sight, so don’t make it look exceptionally different, you don’t want them to miss it. The only thing you should be changing in the text.

Remember, you have to provide a compelling reason for each step of your reader going through your capture page. In the event of a long capture page (you shouldn’t but if you do…) be sure to use “sub-headlines” throughout your text. Most readers will quickly scan these large font “subheads” to see if the information warrants their time. They will scan first, and if you convince them, then read the content.

One last thing. Don’t expect them to read every word. It’s a rare web surfer that has that much time and it’s a rare capture page that is that well written. Put the important elements into bolded or headlined areas for the “scanners”.

You have probably heard your upline say this to you if you have been in network marketing for more than a month. There are several variations, but the basic statement is “Keep the main thing, the main thing”.

What they fail to mention is that the *Main Thing* is different for everyone.

Since the *Main Thing* is working for them, they assume it will work for you. It’s what they teach, it’s what they preach and it’s what they ask you to do 100 times a day. But what if your *Main Thing* is focusing on product customers (as opposed to sponsoring new teammates)? Will their *Main Thing* work for you?

Or what if you are focused on one specific type of product customer, say … Arthritis Sufferers. Are the techniques they are asking you to use going to work for that *market*? Probably not.

So, while you should keep the *Main Thing*, the *Main Thing*, yours might be different. And that’s okay.

So, “Keep the Main Thing, the Main Thing, and make it your Main Thing”

Success is a direct product of focused action towards a specific goal. That “focused action” is your *Main Thing*. It’s something you should be doing daily. It’s something you should be improving upon, refining, and expanding.

And it should be uniquely yours.

Find what works for you and stick with it. And for heaven’s sake, don’t force your new team mates to use your *Main Thing*. Let them develop their own. Your job is merely to point them in the right direction and give them the tools to accomplish what they want to.

You can’t force a square peg in a round hole, so don’t even try.

Before you can build a capture page, you have to have a place to “park it”. In an earlier lesson, we talked about domain name’s. Remember, the domain name is the human readable “name” of your website. Examples include Google.com, AWeber.com, and Nussentials.com. The domain name is registered with the folks that keep track of every domain name in the world (there are billions so that is a big job), so it knows where to “point to” when someone types in the name.

The DNS Server might be located a thousand miles from where your website is hosted. It doesn’t matter. The DNS servers know where to “read” the files when someone types your web address in the address bar of a browser.

Since location isn’t a factor when chosing a hosting account, you are free to look for price, features, technical support and other more important factors.

I have tried a few hosting companies in my career, and they are not all created equal. Depending on what is important to you, there are a lot of options. I would suggest you read more about hosting plans and services on your own, but I will make a recommendation. The company I use is called IX Web Hosting. They offer great “plans”, both Windows or Linux operating systems, a multitude of database options and most of the popular “features”. They also have Online - Live Chat, a 24/7 Help Desk, and boast a knowledgable and professional staff.

If you are only planning on one domain, you can get the smallest package or plan and pay only $4.95 a month. You can’t have a shopping cart or any type of eCommerce with this option though. The middle plan (the one I was on for 3 years) does allow shopping features, unlimited domain’s, unlimited web space (for your files, MP3, PDF’s and video’s) and is only $7.95 a month. I believe their site says this is the most popular option.

I recently had to upgrade my account to the top plan because the number of domains I managed exceeded the limits on the middle plan (in term of dedicated IP addresses, there were only 8). I pay $12.95 a month. It’s worth it.

Assignment:
Either research and locate a hosting company you like, or just save yourself some time and head on over to IX Web Hosting and sign up for a hosting account. Spend a few minutes exploring the “back office” and features available. Most won’t make sense yet, and that’s okay. It will still be helpful if you had some idea what’s back there.

The simple answer is… A lead capture page is a small one page website that allows your visitor to enter their contact information to request more information on your product or opportunity. It can also offer a free report, in exchange for their info, but it’s one major goal is to “capture” the web surfer’s contact info.

There are three main reasons you need a capture page. They are:

1. It’s the only way to build your list.
2. It establishes your online identity and makes your first impression for you.
3. It pre-sorts the people that come by, allowing the tire kickers to keep moving.

Your List Is Your Most Important Asset In Business

In the event of fire at your home office, grab the kids, your husband or wife, and your list. Not necessarily in that order.

Seriously.

Your list is your most important business asset whether you are in network marketing, Internet marketing or retail marketing. Your list is made up of the people who - at one time or another - raised their hand and said “I am interested in what you have to say”.

Your list will become your personal warm market, even if you never meet them in person.

In order for people to “raise their hand” and let you know they want more info, you have to have a place for them to enter their info. A capture page will have a “form” that the surfer will complete, providing you with both the means to contact them, and permission to do so.

Since a capture page is also the very first “impression” of you and your services/products, it needs to look good, work right and intrigue them. Although it’s important to make a good impression on your capture page, don’t overly obsess about what it looks like in the beginning. You will refine it over time. Your prospects/customers will tell you what is working and what isn’t. No, they won’t dial the phone and tell you outright, but they will tell you just the same. It will be in the number of “opt-in’s” you get with a new headline verses the old one or when you add bullet points.

Your Capture Page Is The Gate-Keeper

Let’s say you are offering a free eBook in exchange for someone’s contact info. The capture page will explain the offer, and ask for their info. If they aren’t willing to provide it, there is nothing else they can see or do on your site, so they move on. Don’t add any other links to your capture page, other than the “Get More Info” or “Send My Report” link or button. That should be ALL they can do. Opt-In or move on. Period.

Listen, it takes time to build up trust. Your best friend didn’t become your best friend overnight, and your prospects will need time to warm up as well. Your list gives you the time to build a relationship with them. Show them you are someone they can trust. Someone worth listening to.

And the only way to build a list is with a capture page.

Assignment:
Decide now what you will offer on your capture page. Remember, you are asking them for personal information, so it better be “darn good”. A free report. A sample of your product. A coupon for 1 hour of coaching time. Something good.

Or “Pick A Domain Name”

Since your domain name is the very first thing an online prospect sees about you, let’s revisit this topic briefly.

Owning your own domain name is the fastest, easiest, and cheapest way to increase the professionalism of you and your business, virtually over-night. Using a free service like Yahoo or Hotmail for email just sends the wrong message. Remember, this is almost the very first thing they see about you. You want this to make an impact. You want to set yourself apart from the dozens or hundreds of email’s that land in their inbox each day.

Understand that in network marketing, or any business for that matter, you are selling yourself.

In actuality, people are much more concerned with YOU, than they are about your business opportunity. I don’t care if you have the greatest business in the world. If you don’t successfully position yourself as a leader in the eyes of your prospects, you will go no where.

With this in mind, understand that you are constantly being judged… Sized up, measured, and compared to other potential upline partners. People want to work with winners. They are attracted to leaders. It’s a survival instinct that is hardwired into our DNA. You cannot escape it.

So what does all of this have to do with registering a little domain name?

Well it’s simple… It’s all about professionalism. If you don’t even know how to register a simple domain name, how can you possibly expect other people follow you to “financial freedom?”

Okay, enough of the soap-box speaches, let’s get busy.

You know your “purpose”, right? You spent the time necessary to find the “niche” you want to talk to, right? You know the “name” of who you want to talk to, right? So, who is it?

Jot down the name (niche). Go to Google.com and type that name in the search bar. What are the top five sites that come up? And I don’t mean the Squidoo articles, or blogs… what are the real domain names? (Remember, a domain name is the part that follows http://www). Got any ideas? No?

Okay, review the video I made about using Register.com’s advanced domain name search feature. Did any good names come up? Remember your goals.

• Professional appearance
• Domain name “speaks” to your prospect before they read a word you have to say
• It’s easy to remember (or short).

Here is something else you want to factor in. Do you plan to market more than one product or service? If so, you need something that is a little generic. For example, MLMSurvivalGuide.com has only one purpose. I can’t use it to sell vitamins, right? But something like 7StarLLC.com can be used for anything. However, it doesn’t really “further” the message I am trying to convey. You are looking for something with a good balance.

One side note here. Domain name’s are cheap. If you buy one and discover later that it won’t work for the message you are trying to present, don’t sweat it. Go get one that will. Don’t “vapor-lock” on this process.

Assignment:
Choose a domain name (that is available). Buy it. Go to http://www.GoDaddy.com to save some money.