Or “Pick A Domain Name”
Since your domain name is the very first thing an online prospect sees about you, let’s revisit this topic briefly.
Owning your own domain name is the fastest, easiest, and cheapest way to increase the professionalism of you and your business, virtually over-night. Using a free service like Yahoo or Hotmail for email just sends the wrong message. Remember, this is almost the very first thing they see about you. You want this to make an impact. You want to set yourself apart from the dozens or hundreds of email’s that land in their inbox each day.
Understand that in network marketing, or any business for that matter, you are selling yourself.
In actuality, people are much more concerned with YOU, than they are about your business opportunity. I don’t care if you have the greatest business in the world. If you don’t successfully position yourself as a leader in the eyes of your prospects, you will go no where.
With this in mind, understand that you are constantly being judged… Sized up, measured, and compared to other potential upline partners. People want to work with winners. They are attracted to leaders. It’s a survival instinct that is hardwired into our DNA. You cannot escape it.
So what does all of this have to do with registering a little domain name?
Well it’s simple… It’s all about professionalism. If you don’t even know how to register a simple domain name, how can you possibly expect other people follow you to “financial freedom?”
Okay, enough of the soap-box speaches, let’s get busy.
You know your “purpose”, right? You spent the time necessary to find the “niche” you want to talk to, right? You know the “name” of who you want to talk to, right? So, who is it?
Jot down the name (niche). Go to Google.com and type that name in the search bar. What are the top five sites that come up? And I don’t mean the Squidoo articles, or blogs… what are the real domain names? (Remember, a domain name is the part that follows http://www). Got any ideas? No?
Okay, review the video I made about using Register.com’s advanced domain name search feature. Did any good names come up? Remember your goals.
- Professional appearance
- Domain name “speaks” to your prospect before they read a word you have to say
- It’s easy to remember (or short).
Here is something else you want to factor in. Do you plan to market more than one product or service? If so, you need something that is a little generic. For example, MLMSurvivalGuide.com has only one purpose. I can’t use it to sell vitamins, right? But something like 7StarLLC.com can be used for anything. However, it doesn’t really “further” the message I am trying to convey. You are looking for something with a good balance.
One side note here. Domain name’s are cheap. If you buy one and discover later that it won’t work for the message you are trying to present, don’t sweat it. Go get one that will. Don’t “vapor-lock” on this process.
Assignment:
Choose a domain name (that is available). Buy it. Go to http://www.GoDaddy.com to save some money.
