The Internet As Your Personal Warm Market (Part 3)

If you haven’t read Part 1 and Part 2, please do yourself a favor and do so before digging into this article.

Let’s recap this topic so far… we have the 10,000 foot overview of

• Build a website
• Drive Traffic (surfers) to it
• Capture Contact Info
• Build a Relationship (trust) with them

We also discussed some common terms, covered selecting your domain name and a hosting account. Now, what do you do with all that?

Well, let’s remember the goal. You want to capture the names and email addresses of those people who have searched the web and found you. (we will cover keyword research and targeted traffic in an upcoming article). These are people who want something that you have (presumably).

There are a number of ways you can grab this info, but all of them have to offer something of value to the web surfer. Remember, the typical surfer has a short attention span and has an internal dialog playing constantly… “What’s In It For Me?” If you can keep this in mind, you can meet those needs and get a list of people who are actively seeking something. (A diet pill, extra money, more time with their family…something).

For this lesson, I am going to assume we choose www.ArthritisPainRelief.com (it’s already taken, I checked) as our domain and we are trying to sell products geared towards that market.

So, what are some ideas for products and free information we can offer them that will be of interest to them?

• A free eBook that discusses the dangers of prescription drugs
• A free eBook that discusses the benefits of glucosamine or chondroitin
• Exercises that help eliminate pain (followed by a suggestion for supplements)
• Tips on choosing supplements to help
• Tips on what to ask their doctor

Once you have something of value to offer them, build your message on your capture page around it. Remember, they searched for something and found you don’t waste this valuable contact with boring copy.

This introduces another topic, which I am not going to cover here, other than to say invest in your skills. Learn copywriting. This is a skill you will use in EVERY aspect of your business. Let me give you some ideas where exactly:

• Lead/Capture page
• Sales letter
• Email autoresponder messages
• Follow up messages
• Direct sales marketing
• Many more…

Building Your Message

Decide what information you are going to offer in exchange for their contact info. Spend some time researching the market place, your target market and what other information is out there. You want to stand out in the crowd. Remember, they are getting “ads” throw at them 170 times a day, every single day.

Back to our example, we are trying to educate and sell our target market of arthritis pain suffers with a free eBook called Arthritis Pain Relief Shouldn’t Be Deadly, which details the adverse effects of over the counter and prescription drugs. Our message is that supplements that support joint health are an excellent way to get relief without the negative side effects associated with chemical drugs. Once the eBook is ready, create a capture page that talks about the free eBook, and offers it in exchange for their contact info.

As a Nussentials representative, I am doing exactly this. In fact, click the Arthritis Pain Relief Shouldn’t Be Deadly link to see the eBook I am giving away to potential customers. You can also see the capture page I am using to get their contact info at the Arthritis Pain Relief capture page. Take a look at both the capture page, and the free eBook to get an idea exactly what we are talking about. Remember that this is only one of the many ways we are going to make the Internet our personal warm market.

Yes, I know I there are no directions on how to create a capture page so far, but fear not, it’s coming. Before you need a capture page though, you need to know what you will offer. Before you know what you will offer, you need to know what the marketplace will accept, what the potential customers are searching for and what else is out there. That sounds difficult I know, but really, it’s not. We will start with exactly how to research the marketplace, and see what customers are searching for in the next lesson.

Assignment:
Go to http://www.Google.com and search for different words or phrases. Look at the ad’s that come up for each one (those entries listed on the right side are the paid ad’s. Entries on the left are the free listsings) and click on a few to see what they are doing. It’s time to do a little research.

Related posts

• Is Duplication An Issue In Your Business? (1)
• 3 Ways To Avoid Information Overload (0)
• Where Do Network Marketers Go To Share Ideas? (0)
• The Internet As Your Personal Warm Market (Part 2) (0)
• Start Small or Start Big, Just Start (0)