Why Do I Need A Capture Page?

The simple answer is… A lead capture page is a small one page website that allows your visitor to enter their contact information to request more information on your product or opportunity. It can also offer a free report, in exchange for their info, but it’s one major goal is to “capture” the web surfer’s contact info.

There are three main reasons you need a capture page. They are:

1. It’s the only way to build your list.
2. It establishes your online identity and makes your first impression for you.
3. It pre-sorts the people that come by, allowing the tire kickers to keep moving.

Your List Is Your Most Important Asset In Business

In the event of fire at your home office, grab the kids, your husband or wife, and your list. Not necessarily in that order.

Seriously.

Your list is your most important business asset whether you are in network marketing, Internet marketing or retail marketing. Your list is made up of the people who – at one time or another – raised their hand and said “I am interested in what you have to say”.

Your list will become your personal warm market, even if you never meet them in person.

In order for people to “raise their hand” and let you know they want more info, you have to have a place for them to enter their info. A capture page will have a “form” that the surfer will complete, providing you with both the means to contact them, and permission to do so.

Since a capture page is also the very first “impression” of you and your services/products, it needs to look good, work right and intrigue them. Although it’s important to make a good impression on your capture page, don’t overly obsess about what it looks like in the beginning. You will refine it over time. Your prospects/customers will tell you what is working and what isn’t. No, they won’t dial the phone and tell you outright, but they will tell you just the same. It will be in the number of “opt-in’s” you get with a new headline verses the old one or when you add bullet points.

Your Capture Page Is The Gate-Keeper

Let’s say you are offering a free eBook in exchange for someone’s contact info. The capture page will explain the offer, and ask for their info. If they aren’t willing to provide it, there is nothing else they can see or do on your site, so they move on. Don’t add any other links to your capture page, other than the “Get More Info” or “Send My Report” link or button. That should be ALL they can do. Opt-In or move on. Period.

Listen, it takes time to build up trust. Your best friend didn’t become your best friend overnight, and your prospects will need time to warm up as well. Your list gives you the time to build a relationship with them. Show them you are someone they can trust. Someone worth listening to.

And the only way to build a list is with a capture page.

Assignment:
Decide now what you will offer on your capture page. Remember, you are asking them for personal information, so it better be “darn good”. A free report. A sample of your product. A coupon for 1 hour of coaching time. Something good.